1. Why referrals work so well in moving
Moving is personal. People want to hire a company they trust, and a friend’s recommendation beats any ad.
In fact, customers are 4x more likely to hire a mover recommended by someone they know.
- ✅ Come from happy customers
- ✅ Close faster
- ✅ Cost less to acquire
2. What makes a referral program successful
A good referral program is:
- 👉 Easy to understand
- 👉 Easy to share
- 👉 Worth the effort
If people have to read 3 paragraphs to figure it out, they won’t bother. Simplicity = conversions.
3. Set clear rules (and make it simple)
Example structure:
👉 Refer a friend. When they book, you both get $50 off your next move.
You can also try:
- 🎁 Discounts on storage services
- 🎁 Free packing materials
- 🎁 Gift cards
- 🎁 Branded merchandise
4. Offer something people actually want
Cash is great, but even $25 off their next service can be powerful.
Other ideas:
- 🎁 Local restaurant gift cards
- 🎁 Free moving supplies
- 🎁 Exclusive priority booking
Make sure the reward feels real and useful, and don’t make people wait too long to get it.
5. Promote your referral program everywhere
If no one knows about your program, it doesn’t matter how great it is.
Promote it:
- 📌 On your website
- 📌 In follow-up emails
- 📌 On invoices and receipts
- 📌 In the CRM (automated email after a move)
- 📌 On social media posts & stories
6. Track it automatically with your CRM
Manual tracking = missed referrals.
With a CRM like Best Movers CRM, you can:
- ✅ Create referral codes
- ✅ Log referrals tied to leads
- ✅ Trigger automated follow-ups and reward emails
- ✅ See ROI from referrals over time
7. Final thoughts
Referrals aren’t just a feel-good bonus — they’re a serious growth channel.
Set it up once, automate the process, and start turning happy customers into a sales team.
